Facebook and Twitter continue their battle over TV viewers' attention. On the same day that Nielsen unveiled its first Twitter TV Ratings report, Facebook announced that the company has partnered with a number of international television networks to provide much of the same information.
Facebook will now offer user engagement data surrounding shows to 10 major TV networks in eight different countries, including France, the UK and India, reports the Wall Street Journal. The social network has monitored interactions — Likes, comments and posts — surrounding popular TV and entertainment topics in the past (like the Oscars and the Super Bowl), and will now share that data directly with TV networks so they can see which shows create the most buzz online.
Facebook announced last week that it would provide this type of information to U.S. networks, but this new update loops in overseas markets, too.
Facebook's international users total 957 million, or 83% of total users on the platform, according to the Journal. Twitter's international users make up 78% of the site's 218 million monthly active users.
These new reports are the most recent step toward's Facebook's commitment to hosting the social conversation around sports and entertainment programs on TV. Facebook recently announced a partnership with FOX Sports to bring real-time content to their coverage of college and professional football games.
Twitter is building similar partnerships as well as bringing in major networks and brands as part of its Amplify program. These are ad partnerships that aim to bring video to your stream immediately following a live version. For example, you may be able to watch highlights from an NFL game moments later on Twitter (with a sponsorship and short video ad included, of course).
UPDATE, Monday, Oct. 7, 4:45 p.m. ET Facebook's partnerships with these international television networks does not include actual engagement reports from Facebook, according to a spokesperson. Instead, these networks can now take advantage of Facebook's API in order to embed real-time comments and posts directly into their programs and broadcasts. For example, a news broadcast could include Facebook comments along the bottom ticker to add insight into what people are saying over the social network. Facebook's API was already open to certain U.S. networks, including FOX Sports.
Where do you like to talk about TV: Facebook or Twitter? Tell us in the comments below.
Facebook will now offer user engagement data surrounding shows to 10 major TV networks in eight different countries, including France, the UK and India, reports the Wall Street Journal. The social network has monitored interactions — Likes, comments and posts — surrounding popular TV and entertainment topics in the past (like the Oscars and the Super Bowl), and will now share that data directly with TV networks so they can see which shows create the most buzz online.
Facebook announced last week that it would provide this type of information to U.S. networks, but this new update loops in overseas markets, too.
Facebook's international users total 957 million, or 83% of total users on the platform
Facebook's international users total 957 million, or 83% of total users on the platform, according to the Journal. Twitter's international users make up 78% of the site's 218 million monthly active users.
These new reports are the most recent step toward's Facebook's commitment to hosting the social conversation around sports and entertainment programs on TV. Facebook recently announced a partnership with FOX Sports to bring real-time content to their coverage of college and professional football games.
Twitter is building similar partnerships as well as bringing in major networks and brands as part of its Amplify program. These are ad partnerships that aim to bring video to your stream immediately following a live version. For example, you may be able to watch highlights from an NFL game moments later on Twitter (with a sponsorship and short video ad included, of course).
UPDATE, Monday, Oct. 7, 4:45 p.m. ET Facebook's partnerships with these international television networks does not include actual engagement reports from Facebook, according to a spokesperson. Instead, these networks can now take advantage of Facebook's API in order to embed real-time comments and posts directly into their programs and broadcasts. For example, a news broadcast could include Facebook comments along the bottom ticker to add insight into what people are saying over the social network. Facebook's API was already open to certain U.S. networks, including FOX Sports.
Where do you like to talk about TV: Facebook or Twitter? Tell us in the comments below.
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