Christmas
time comes with a jolly mood for the telecom sector and the companies
roped in this industry. The companies do not leave any chance of playing
pranks on one another in the media.
See also: Best Windows Phone Apps Of This Year
In a similar attempt recently, Nokia had tweeted a funny cartoon on Christmas morning that is taken as a switch hit to Apple’s holiday iPhone commercial.
When we talk about the iPhone
holiday commercial, we are referring to the commercial in which the
teenage boy ignores all his family because of his smartphone. However,
throughout the commercial he makes a family video using his iPhone and
in the end, shows it to his family. It triggers tears from the eyes of
his grandmother. This advertisement has been named by Apple as “Misunderstood”.
Nokia has taken a pinch on
this commercial and made its own version of this advertisement. It is a
contrasting cartoon work done by Nokia and it is taken as Nokia’s answer
to iPhone’s ad. This cartoon portrayal shows how an iPhone can spoil
the holiday of a family. Nokia is looking to be sold out to Microsoft in
the first quarter of 2014. Nokia is a rival of iPhone and there is a
long history about the same. When the mobile phones hit the industry,
Nokia swept all the brands by its fiery approach. Everyone had an access
to Nokia phones. However, after the launch of iPhone, the sales of
Nokia dropped and now the situation has come when Nokia is planning to
be sold out to Microsoft. This is one of the reasons why there is a long
lasting bitterness in the relations of Nokia with Apple. Nokia
capitalized on the mobile market in the early 2000’s, but lagged out by
the steady approach of iPhones in the market.
The contrasting fact about the funny
cartoon portrayal by Nokia is that it also sells smartphones under the
Microsoft processors. However, Nokia has made its message very clear. It
indicates that there is much more in life than just using a smartphone
and it can easily ruin the family vacation.
Have something to add to this story? Share it in the comments.
0 comments:
Post a Comment