Now, the company is moving into the second phase and has added seven more: "Open Link," Use App," "Shop Now," "Play Game," "Book Now," "Listen Now" and "Watch Video," which are all designed to increase engagement with existing apps.
Facebook worked with a handful of companies to test the new prompts, including HotelTonight, which used the adds to lure customers into last-minute getaways.
"The ability to engage people on mobile by deep linking them into our app from Facebook is very powerful," said Kevin Kwon, marketing manager at HotelTonight, in a blog post announcing the new ad augmentations. Kwon added that the feature "has significant potential to drive bookings in our app.”
Facebook launched its in-app ads last September, and they have driven more than 145 million installs from Apple's App Store and Google Play, according to Facebook. The change in calls to action was partially influenced by a study conducted by Localytics, which found that 66% of app users only open apps between one and 10 times.
Marketers interested in using the new prompts can do so via Facebook's Power Editor platform.
Image: Facebook
Privacy Controls: Profile Editing
You can edit the visibility of individual parts of your profiles right from the profile editing page. In the past, this had to be done from the Privacy Settings page.
Tag Approvals
Facebook has implemented tag approvals. You now need to approve location or photo tags before they appear on your Facebook profile. This feature can be turned off.
Photo Tag Approvals
You can accept or reject photo tags right from the photo page.
View Profile As
The "View Profile As" feature, which lets you see your Facebook Profile page as one of your friends, is now prominently placed on your profile page.
Greater Control of Status Updates
Facebook has made it easier to understand who sees your published content. Icons indicate whether a status update will be public, appear only to friends or has been customized for a friend group or list.
Adding Locations to Status Updates
Places has been integrated into Facebook's Publisher Bar. The result is that location is more prominent in Facebook. The mobile apps will now have a "Nearby" icon that replaces the old "Places" icon.
More Control Over Photo Privacy
When untagging yourself from a photo, you will also be given the option to request the photo be taken down or block that person entirely.
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