Google Ink
is one of the Internet’s biggest giants and it has stepped into the
financial industry. The company has recently launched such a debit card
that can not only enable the people to purchase things but also let them
extract money from the ATM. However, this service has been started in
the US currently but there are chances that it will expand to the other
developed countries soon.
SEE ALSO: Google Wallet available With debit card
With the help of the card, user can utilize the money deposited in his Google Wallet account
to best effect. There is a Smartphone app that enables the user to use
the Google Waller Online payment facility. With the help of this app,
the user can purchase stuff as well as transfer funds to any other
person as desired. This debit card will be accepted at all those places
where master cards are accepted. Apart from using the debit card for
purchasing items, it can also be used for taking out cash from the ATM.
The company announced that the users can connect the online account with
their Wallet card and deposit money into it accordingly. The funds can
also be transferred from another wallet card to your own without any
hassles.
The most striking fact about
this service is that it’s absolutely free of cost. The user does not
have to spend extra pennies in order to avail the services of the Wallet
card. The company will not charge any extra money in terms of monthly
payment for the maintenance of this service. With the help of the card,
Google will be able to know the consumer traits and their behavior
better. It will also help Google to step into other industries by
knowing the consumer behavior.
There were strong rumors that Google
will soon launch a credit card that will be its own in the market.
However, such reports have been ridiculed with the launch of the debit
card by Google. The project fell in danger when the chief of Wallet and
Payment group, Mr. Osama Badier left the company in May this year. When
a Google Official was confronted by media, he said that the card will
be used as a measure to calculate the needs and basic requirements of
the user.
It will then be used in the advertisement sector of Google.
There were speculations on why Google is giving this service to the
users for free and the answer is quite clearer now. Google has several
different plans in accordance to the launch of the Wallet debit card.
It’s a calculative approach of the company towards knowing the current
consumer behavior and then capitalize on it by launching advertising
campaigns in alignment to the info obtained.
Have something to add to this story? Share it in the comments.
0 comments:
Post a Comment