Tel Aviv-based Bazaart, previously a Pinterest app for creating fashion spreads, relaunched on iOS Wednesday as a social design app.
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The app lets you layer photos to make collages as well as cut the background out of photos, either manually or with the app's automatic tool, which is based on complex algorithms and works surprisingly well."People have too many photos," founder Gili Golander says. "[Bazaart offers] the ability to join them together and create something that is more than the sum of the photos in it."
The pivot came because of how the Bazaart team saw people using the previous app not just for fashion, but also to create home design spreads, greetings for family members and art. The app now allows users to add multiple photos, text overlays, backgrounds including gradients, textures and patterns as well as photos provided by the app or via web search inside the app.
Along with cutting out objects in images, the app allows you to change opacity and order of the layers.
The result is everything from high quality artwork to, of course, cutout head shots placed on an image of Justin Bieber (space is another popular background). A quick perusal of the app reveals the many languages represented; Golander says the United States, Russia, Brazil, Mexico and France are the countries with the most users, in that order.
The creations made in Bazaart are shared to Pinterest more than any other social channel, followed by Instagram and Facebook. The portrait layout works well for Pinterest, Golander says, but they are planning on adding options for landscape and square in the future.
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