Windows Phone so far has mostly been Nokia, with over 90 percent
share in the market. It seems like the ecosystem could do with a
competitor or two and that’s the way Microsoft wants it to go. The
company has announced new manufacturing partners for Windows Phone.
Besides the original ones (Nokia, Samsung, HTC and Huawei) notable new
entries include LG, Foxconn, ZTE and Lenovo.
The company although has got bigger plans and wants to focus aggressively on emerging markets like India and China. As such, it’s even included some local manufacturers from both the countries, including XOLO (the company behind the first Intel Android smartphone), Karbonn, Gionee, JSR and Longcheer. Now, in countries like India, local manufacturers are just behind Samsung in terms of market share and it makes sense to have them on your side. Surprisingly, Sony and Micromax were missing from the list. Although, Microsoft also announced that any company can build a Windows Phone using Qualcomm’s Reference Design. This implies that Android-based hardware can be reused for Windows Phone.
The company in a way has addressed growing concerns after it acquired Nokia. This should give manufacturers some confidence and also allow for more room to work and possibly bring out better and cheaper Windows Phone.
Source: Engadget
The company although has got bigger plans and wants to focus aggressively on emerging markets like India and China. As such, it’s even included some local manufacturers from both the countries, including XOLO (the company behind the first Intel Android smartphone), Karbonn, Gionee, JSR and Longcheer. Now, in countries like India, local manufacturers are just behind Samsung in terms of market share and it makes sense to have them on your side. Surprisingly, Sony and Micromax were missing from the list. Although, Microsoft also announced that any company can build a Windows Phone using Qualcomm’s Reference Design. This implies that Android-based hardware can be reused for Windows Phone.
The company in a way has addressed growing concerns after it acquired Nokia. This should give manufacturers some confidence and also allow for more room to work and possibly bring out better and cheaper Windows Phone.
Source: Engadget
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