Instagram is a very popular social networking platform these days where people talk through pictures rather than text messaging. It is a very unique concept and people have started appreciating it to the optimum. Instagram has been introducing many new features to its core in the last few days. 

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The recent one has been “sending photos privately” to each other. This feature has been embedded into Instagram in order to compete with the likes of Snapchat and other competitors.
Another feature has entered the core of instagram and that enables the users to delete any picture that they have already sent from the recipient’s phone. This is a very unique feature and did not exist in any of the social media before. There are situations when you have already sent a picture to someone and feel that it’s inappropriate. In these cases, the new feature of instagram proves to be very useful. The pictures can be deleted from recipient’s phone at any given time. However, this feature is not very similar to that of Snapchat’s ephemeral photo messages. Therefore, on Instagram the users will now be able to control and rectify their operations instead of grieving about them later on. It will give a good fat chance for the sender to improve his mistake and delete the picture that they have sent and consider it inappropriate.

According to the reports received until now, the new feature that has been installed in the Instagram app will let the user exercise more control over his actions as far as the deletion of photos is concerned. This control will be heavier than that exercised by its rival Snapchat. The USP (Unique selling proposition) of Snapchat is its ability not to leave a digital paper trail and this is why people like it so much. 

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Instagram has been evolving over the time and it has been introducing new features that are giving a new outlook to the app. Another feature that has been recently induced allows users to send pictures to as many as 15 people among the Instagram accounts followed by them.

If the person sends some message that is not intended to be delivered to the recipient, he can set back and delete it any time he wants. This is the charm of the new feature introduced by Instagram. Even if the photo has already been viewed by the recipient, it can be deleted by the sender in order to reduce the impact of the picture.
This app is still not perfect for the people who like to delete the picture without any notification being sent to the recipient. When the sender deletes the picture and even if it is not read by the recipient, a notification goes to him telling that a picture had been sent. However, when the recipient gets a chance to click on the notification, the picture appears deleted. The striking fact about this feature is that the sender can delete a picture even while the recipient is viewing it.
In Snapchat too, the pictures do not get destroyed totally without any notification being sent to the recipient. The screengrabs of the picture remain in the system and cannot be removed in either of the photo sharing apps. Instagram is however not telling people to send pictures that would later be deleted. The comment threads that are present on the pictures are a proof that Instagram wants pictures to stay at the system and not get deleted.

 See also: Instagram App Available On Windows Phone

Now Instagram has become a direct inbox system. It is very similar to that of a facebook photo album. The major advantage that is practiced by the user in Instagram is that he remains in total control of the picture even when it is sent to the recipient. The existence of the picture rests in the hands of the sender.
Instagram has displayed a strong message by inducing this feature into the app and now it is clear that the other platforms/apps on the internet will also embed similar feature and remaining in control of pictures and data will become a common concept soon. The concept of Snapchat is totally similar to that of Instagram. It also offered facebook an offer to be sold earlier this year. In Snapchat, the users are given a particular time to view the pictures, similar to a countdown clock. Once the time is over, the users cannot see it again.
Instagram has taken one step further in terms of upgrading its features. Other social media apps do not offer a feature where the sender can refrain back from his picture in order to avoid being viewed. However, Microsoft Exchange possesses a similar feature on a few servers but does not always offer the option to delete the picture after having sent it.
To learn more about Instagram Direct, check out help.instagram.com & Instagram Direct Post


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