Even after the minor variations, Windows Phone has been on a steady growth trajectory for quite sometime. However, what’s really concerning here is the fact that most of that growth is coming from the lower end segment.

 See also: Microsoft Slashes Prices of (Dell, Toshiba, Lenovo, Samsung) Windows 8.1 Tablets!

Lumia 520 and Lumia 620 alone make up for over 50 percent of all WP8 devices, while the Lumia 1020 and 1520 are still to make an impact on the charts.
AdDuplex data for the month of January shows that the Lumia 520 and 521 together make up for over 40 percent of all WP8 devices and over one third of all Windows Phones (including WP7 devices). However, its growth has rather slowed down, growing only 0.2 percent from last month. Lumia 625 has taken the reigns instead, growing by 0.4 percentage points.Nokia controls close to 90 percent of the market, while HTC is still hanging there with 5 percent market share. What’s concerning for Microsoft here is the dominance of low end phones on the charts. Nokia Lumia 920 was the only ‘high end’ phone on the charts, while the Lumia 1520 and 1020 were nowhere to be seen.

Meanwhile, close to 80 percent of all Windows Phone handsets are now running on Windows Phone 8. However, the number is down from last month, which is really bizarre. AdDuplex’s explanation for this behavior is that previous month’s data was collected after Christmas when everyone was unwrapping their new smartphones and loading them up with apps, which eventually died out.

14 percent devices are now on the GDR3 update, while a majority are still on GDR2. Country wise breakdown reveals that all major markets except Germany have the Lumia 520 as the most popular WP handset. Perhaps it is about time Nokia gave the world a 5 inch champion device we’ve all been waiting for.
Meanwhile, AdDuplex has spotted a Samsung device (SM-W750V) with 1080p display and 4.3 inch display size. It’s running on Windows Phone 8 instead of WP8.1, so we might see it real soon. Another 4 inch device from Nokia (Nokia RM-997) has been spotted, but only in China.
Source: adduplex

Have something to add to this story? Share it in the comments.

0 comments:

Post a Comment