The design genius of Jony Ive has been widely hailed as one of the linchpins of Apple’s success, and now the creative mastermind has applied his skills to design of a new camera from Leica.
The company revealed the camera via Twitter on Tuesday. Designed by Ive along with Marc Newson, the camera is a special-edition RED model that will be auctioned off on Nov. 23 to benefit the Global Fund to fight AIDS, Tuberculosis and Malaria.
Leica also shared initial images and a link to a Flickr gallery showcasing the Leica Digital Rangefinder Camera.
Although the camera retains much of the iconic style familiar to the Leica brand, close observers of Ive’s design aesthetic will likely detect the small touches that distinguish the camera as coming from the same man who designed the iPhone. (Interestingly enough, Apple did produce a camera back in the 1990s called the Apple QuickTake.)
First announced in September, the auction will hosted by Bono at Sotheby’s in New York City.
“What we create for each other is not only a comment on our culture but of course in many ways defines it," Ive said at the announcement. "(RED) is making a difference in the lives of millions of people and we're humbled to make this contribution to such an important and worthy cause.”
The company revealed the camera via Twitter on Tuesday. Designed by Ive along with Marc Newson, the camera is a special-edition RED model that will be auctioned off on Nov. 23 to benefit the Global Fund to fight AIDS, Tuberculosis and Malaria.
Leica also shared initial images and a link to a Flickr gallery showcasing the Leica Digital Rangefinder Camera.
Although the camera retains much of the iconic style familiar to the Leica brand, close observers of Ive’s design aesthetic will likely detect the small touches that distinguish the camera as coming from the same man who designed the iPhone. (Interestingly enough, Apple did produce a camera back in the 1990s called the Apple QuickTake.)
First announced in September, the auction will hosted by Bono at Sotheby’s in New York City.
“What we create for each other is not only a comment on our culture but of course in many ways defines it," Ive said at the announcement. "(RED) is making a difference in the lives of millions of people and we're humbled to make this contribution to such an important and worthy cause.”
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